VC Wellstreet becomes majority shareholder of PropTech Pixery Media

Swedish PropTech startup Pixery Media has announced that it has a new majority shareholder: the venture capital firm Wellstreet.

Neither the startup nor its new majority owner disclosed the details of the deal, Breakit reported.

“A global labour market with talent that moves freely around the world has meant that buying properties is a global affair,” said Jessica Rameau, partner and chief investment officer at Wellstreet. “At the same time, material that corresponds with reality and that’s engaging has become a necessity to reach the customerbase that is growing up in the next generation of customers. Wellstreet’s investment in Pixery represents our first step into PropTech.”

Anna Nordström, CEO and co-founder of Pixery added, “Together with our customers we want to keep pushing the limits of the property industry. We’re very positive towards Wellstreet as new owners as we continue our expansion journey. With the support of Wellstreet and with Pixery’s amazing technological platform and know-how, we have the right conditions in place to become a global market leader.”

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